Events & Experiences
The best brand moments aren't seen — they're felt. Here's a look at the events and activations that brought those moments to life.
01
Super Bowl City & The 50 Tour
From brand guidelines to event identity, this was full-spectrum creative work for the Super Bowl 50 Host Committee — spanning print, digital, and on-the-ground design to build excitement locally and nationally. That foundation carried forward into the Super Bowl City Partner Brand Guidelines and the overall event look.
The momentum continued with the 50 Tour: Champions of the Bay, extending into production and key communications across the tour.
02
Facebook Global Marketing & Sales Summit
Two years running, this was the work of designing the visual center of Facebook's annual Global Marketing & Sales Summit — grounded in the company's culture, core values, and its people. Every touchpoint was guided by those principles, from registration and expo builds designed for sustainability and smarter attendee flow, to hallway experiences and attendee engagements.
Over three days, speakers took the stage across a wide multi-screen format — each presentation designed to suit the individual speaker.
Project assets are under NDA — happy to share more over a conversation.
03
Nokia @ CES
A 20' x 50' space designed to be as forward and modern as Nokia's products themselves. Distinct areas across the floor highlighted Nokia's Health Mate app and health product lineup — each built for hands-on engagement, pulling attendees in to experience the products directly.
Alongside the environment, three video pieces were storyboarded to work together as a cohesive narrative for the newly launched Nokia Sleep product.
04
Axonius @ RSAC Conference
A 30x30 custom booth built for flow — designed to pull people in and move them through activations including a Rock Band station, live presentations, demos, and raffles. The creative direction extended Axonius's Agents of Action campaign into a music theme, positioning their customers as the headliners of the industry and putting them center stage. Axonius's brand served as the foundation, pushed further to match the energy of the show floor.
A highlight of the build: a set of AI-generated records spanning hip hop to country, each one weaving in Axonius messaging in a way that felt unexpected and on-brand.
05
Axonius @ Gartner Summits
From 10’ x 10’ to 20’ x 50’, these booth designs spanned Gartner Security Summits across the US, EMEA, and APAC. The approach centered on a flexible, evergreen system built from existing brand elements, abstracted to make the brand stand out in a crowded show floor — a style that extended into brand guidelines, digital, and collateral.
Each region brought its own nuance, and messaging was developed in close collaboration with global teams to make sure it resonated locally — not just translated.
06
DevOps @ Akamai Edge World
One of four zones at Akamai Edge World, this space brought together demo stations, hands-on labs, mini-hack events, and sessions — all anchored by the kickoff of Akamai Launchpad's tech preview.
The result: over 1,000 new Launchpad registrations.
07
Sambazon Mobile Tour
A 36-week mobile sampling tour designed to introduce açaí to the masses — hitting retail grocers, grassroots studios, corporate headquarters, and large-scale music and food events. Built around health-conscious, fitness-oriented millennials, the tour activated 647 events and reached nearly 830,000 consumers.
Creative output spanned the truck and sprinter van wraps, print assets, and all supporting materials.
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