Digital & Product
01001000 01101001 01110010 01100101 00100000 01101101 01100101 00100001
01
Akamai Launchpad
A gamified learning system built to help Akamai users get the most out of the platform. The creative process started with exploring a range of illustration styles before landing on a foundation that could expand — an ever-growing universe of assets spanning event graphics, animations, and a full collection of earnable badges.
02
Axonius Launch Week
Axonius's first-ever branded Launch Week — a targeted rollout of new innovations to the Axonius Asset Cloud. Built from the ground up with a custom look and feel, the creative spanned illustrations, video, and social assets, all building toward a live webinar event.
03
ZEALS.ai Website
ZEALS.ai — an AI-driven social chat commerce platform — needed a website that matched the ambition of its product. The previous site was content-rich but lacked the visual clarity and user-centric design to convert visitors into leads.
The redesign introduced a modern, responsive layout built around solution-focused content, clearer value messaging, and integrated SEO strategies to improve visibility and attract the right audience. A refreshed brand style guide expanded the color palette, modernized the typography, and unified the visual identity across the site — making it feel as dynamic as the platform itself.
The results were measurable: visitors stayed 30 seconds longer, and interest form completions increased by 32%.
04
EBooks and Workbooks
A full content marketing build for Zeals.ai — from the resources themselves to the infrastructure behind them. Ebooks and workbooks were developed in collaboration with the marketing team to deliver actionable insights for businesses in the social chat commerce space.
Each resource was supported by custom HubSpot landing pages built to match the Zeals.ai site, complete with lead capture forms, automated email sequences, and analytics tracking to nurture and convert.
The result: A cohesive, self-sustaining content engine contributing to 15% growth in inbound leads and a 10% increase in SQLs.
05
Axonius Academy
A dedicated training platform built to help Axonius users move from access to expertise. The creative work covered the full suite — a new logomark, hero banners, course badge templates, and course card designs — alongside writing the copy that brought the Academy to life on Axonius Academy.
06
Akamai Developer Webinars
When the 2020 in-person tour was put on hold, Akamai Developer pivoted to a solutions-focused webinar series in partnership with industry experts. Rather than a loss, it became an opportunity — diving deeper into the content originally planned for the tour, backed by real customer use cases and focused on the technology challenges developers were actively facing.
07
SEO-Centric Visuals & Technical Diagrams
Akamai's push to rank higher in search started with content — a revamped Learning Glossary of articles and guides built around targeted technology topics. The visual side of that effort meant strategizing how each page's content should look and art directing the diagrams and graphics to support it.
From an initial set of icons and diagrams used as a template, the work scaled through a creative vendor partnership to produce a full library of SEO-centric visuals.
The result: a 37% improvement in initial search rankings.
Let’s chat
maritessdesiderio@gmail.com