Brand & Strategy
A brand is only as strong as its consistency.
01
The Akamai Launchpad Universe
To capture the tech-forward spirit of Akamai's products and the sense of discovery behind Launchpad — a gamified learning system designed to help users get the most out of the platform — the creative direction landed on an illustrated universe set in outer space.
From brainstorming and sketching to storyboarding and final assets, the process involved exploring a range of illustration styles before landing on a cohesive visual world. The result was a broad collection of scenes set in space and on alien worlds, with modular graphic elements designed to mix and match across marketing communications of all kinds — the foundation of an ever-expanding universe.
02
Google Health & Performance Brand Awareness
A brand refresh for Google's internal Health & Performance team, developed in close collaboration with the REWS group. The work was part of a broader awareness campaign at a pivotal moment — with program visibility at an all-time low, the goal was to reconnect Googlers with what H&P offers and reframe what wellness at work could look like.
Creative output spanned iconography, logo marks, and illustrations, built to feel cohesive, grounded, and relevant to where Google's people actually are.
Project assets are under NDA — happy to share more over a conversation.
03
Akamai Developer Brand Guidelines
Akamai Developer had operated with its own creative direction separate from the parent brand, creating inconsistencies across visual identity, marketing, and customer experience. The guidelines brought it back under the One Akamai umbrella, positioning Developer not as a standalone entity but as a distinct, elevated expression of the broader brand family.
A dark blue primary palette anchors the identity and gives Developer its own clear visual lane, while the broader system ensures every touchpoint feels intentional and cohesive for the developers, admins, and architects it serves.
04
Akamai Brand Permissions
Managing how outside entities use a brand's name, logo, or protected trademarks requires more than good judgment — it requires a documented process. Akamai had no formal cadence for handling brand permission requests from partners, vendors, consultants, or sponsors until this system was put in place. Working closely with the legal team, the workflow was strategized from the ground up — resulting in a clear, repeatable framework that allows the team to evaluate and respond to third-party requests quickly and strategically. Now adopted as a company-wide standard.
Let’s chat
maritessdesiderio@gmail.com